Better Health and Life Through Digitalization — No Greater Cause
“Business is Freedom” – Ivan Lekushev
What if a Bulgarian company helped reshape global healthcare – not just with innovation, but with purpose?
At BGO Software, digital transformation isn’t a buzzword. It’s a mission. A mission to improve health, quality of life, and how the healthcare system functions worldwide.
“Our mission is to be a driving force in the global transformation from analog to digital health.” — Ivan Lekushev, Co-founder and CEO
This message was at the heart of an inspiring conversation between Ivan and one of Bulgaria’s most beloved podcast hosts, Georgi Nenov.
In this article, we explore the highlights of that interview — ideas that go far beyond business, into impact, leadership, and mindset.
Why Digital Health — and Why Now?
“We’re a Bulgarian company working in digital health — internationally.
Our approach is to build expertise abroad, and when the time is right, apply it in Bulgaria — helping the local IT ecosystem evolve with us.
To truly stand out on the global stage, we believe specialization is key.
And there’s no more meaningful cause than investing in better health and longer, better lives.”
BGO Software is a service outsourcing company with a sharp focus: building digital solutions for the healthcare and pharmaceutical sectors.
From clinical trials to drug development and delivery — the company supports large parts of the drug development lifecycle, partnering with pharmaceutical innovators around the world.
On Bulgaria’s Global Role
“Once you see what’s possible, you want more. And when that ambition is rooted in good intentions — the horizon becomes limitless.”
“Bulgarian professionals are at a global level. I hope more people here realize it.
World-class business is not as complicated or out of reach as it may seem.”
Business = Freedom
“Some people link business with money. Others with responsibility.
For me, business means freedom — the freedom to make decisions and own their consequences.”
Ivan views business as a game — one to be enjoyed.
“The more I enjoy every moment, the more productive and successful I become. And the more I enjoy life.”
Success Is a Mindset
“Life is like a video game.
We’re doomed to repeat the same level until we learn the lesson and move on.
Learn how to defeat the final boss — and you grow.”
The Third Kind of Entrepreneur
“There are those who work hard.
There are those who look for shortcuts.
But the most successful are the third kind — the ones who look for new paths and put in the work.”
Selling is Solving
“Receiving is a function of giving.
If you want to receive — give.”
Sales isn’t just a career — it’s an art form for those with instinct, adaptability, and ambition.
“You don’t sell products. You don’t sell services.
You sell solutions.“
Where to Invest?
“The best ROI?
Invest in yourself.
And in something you can control.”
What Makes a Good Manager?
“If you want to be a leader, know this:
A manager’s job is to help others do their job better.
That’s real work — and it’s incredibly important.”
Ivan’s Must-Read Books on Success
Ready for the full story?
From bold business strategies to deep personal insights — the full conversation with Georgi Nenov is packed with inspiration for anyone building, leading, or transforming in tech and health.
👉 Listen to the full podcast interview.
BGO Software is a renowned IT company specializing in healthcare technology solutions. With over 15 years of industry experience, we offer comprehensive technology consulting, software development, and IT infrastructure services. Our focus on healthcare technology enables businesses to mitigate technological risks and accelerate growth, ultimately delivering enhanced value to patients.
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