Good Pharmacovigilance Practice (GVP): Definition and Compliance

Updated - 21 Feb 2024 13 min read
BGO Software
Good Pharmacovigilance Practice (GVP): Definition and Compliance

Drug development is becoming more global and the need for standardized safety monitoring practices is undeniable. The increased complexity of pharmaceutical expansion, rapid information sharing, and emerging technologies are also some vital reasons why GVP needs serious attention. 

Good pharmacovigilance practice (GVP) is a set of guidelines and standards designed to ensure the proper monitoring and reporting of adverse drug reactions (ADRs) and other safety-related information associated with pharmaceutical products. 

Definition of good pharmacovigilance practice (GVP) 

The primary goal of pharmacovigilance is to enhance patient safety by identifying and minimizing the risks associated with the use of drugs. 

Consistent standards for safety monitoring ensure that patients worldwide benefit from robust safety surveillance. It promotes a culture of continuous improvement in drug safety and contributes to building and maintaining public trust in the efficacy of medicinal products.

In addition, the World Health Organization (WHO) defines pharmacovigilance as:

 “The science and activities relating to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problem.” 

The organization specifies that any newly developed drug must meet three criteria prior to approval – good quality, effectiveness, and safety for intended purposes

The WHO includes the following key aspects in GVP: 

  • Interactions of medicines;
  • Abuse and misuse of medicines;
  • Counterfeit medicines;
  • Medication errors;
  • Adverse drug reactions and events;
  • Lack of efficacy. 

The competence of pharmacovigilance practice not only includes medicines but also vaccines, blood products, herbals, medical devices, biological, and traditional/complementary substances.

In this article, we will go through everything you need to know about GVP in detail, starting with its key principles and aspects, the regulatory measures and institutions involved, the compliance and quality assurance, and the role of the marketing authorization holder.

6 key principles of GVP

6 key principles of GVP

According to the European Medicines Agency (EMA) and its guidelines of GVP, in establishing and maintaining a robust pharmacovigilance system, several key principles must be upheld:

  • Patient-centric focus: The safety needs of patients, healthcare professionals, and the general public concerning medicines should be prioritized and addressed effectively.

  • Leadership and motivation: Upper management plays a vital role in steering the implementation of the quality system. The leadership should not only guide the process but also motivate all staff members towards achieving the set quality objectives and actively participate in it.

  • Organizational engagement: Every individual within the organization should actively participate in and support the pharmacovigilance system. Task ownership and responsibility should be assigned according to roles and tasks, ensuring a collective commitment to safety.
  • Structured resources and tasks: Resources and tasks must be organized in a structured manner to facilitate proactive, risk-proportionate, continuous, and integrated pharmacovigilance. This is crucial for effective risk management. 
  • Comprehensive evidence evaluation: Seeking all available evidence on the risk-benefit balance of medicinal products is essential. Decision-making should involve consideration of all relevant aspects that could impact the risk-benefit balance and the use of a product. 

  • Collaborative partnerships: Encouraging good cooperation among various stakeholders, including marketing authorization holders, competent authorities, public health organizations, healthcare professionals, and other relevant bodies, is vital. Such collaboration should align with applicable legal provisions, fostering a collective effort toward enhancing drug safety.

By following these principles, organizations can establish a proactive, patient-centered, and collaborative pharmacovigilance approach, ensuring the continual improvement of drug safety practices. 

What are the key aspects of good pharmacovigilance practice?

Aside from the key basic principles, some other more detailed vital aspects should be included in every GVP.

Adverse drug reaction reporting 

Companies involved in the development, manufacturing, and marketing of pharmaceuticals are required to establish systems for the collection, assessment, and reporting of adverse reactions related to their products. 

For this to happen smoothly, a healthcare professional or marketing authorization holder reports a suspected adverse new drugs’ reaction related to one or more medicinal products, to a national competent authority (pharmacovigilance center). 

An adverse drug reaction report must contain the following elements:

  • An identifiable healthcare professional;
  • An identifiable patient;
  • At least one suspected substance or medicinal product;
  • At least one suspected reaction.

Reports are made in writing (e.g. using report forms), by telephone, electronically, or in any other approved way. 


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Risk management

GVP emphasizes the importance of assessing and managing risks associated with drug products throughout their lifecycle. This involves continuously monitoring and updating risk-benefit profiles based on new information.

The benefit to risk can be improved either by increasing the benefits, or by reducing the risks by minimizing risk factors. 

This could happen, for example, by ensuring the following:

  • Contra-indicating the use in patients, particularly at risk;
  • Lowering the dosage;
  • Introducing pre-treatment tests to identify patients at risk;
  • Monitoring during treatment for early diagnosis of hazards that are reversible. 

When proposing measures to improve the benefit to risk of a product (e.g. by restricting use to a patient group most likely to benefit or to where there is no alternative) their feasibility in normal conditions of use should be taken into account.

Signal detection

Signal detection involves the systematic process of identifying potential safety concerns or new risks associated with a drug product. It includes the analysis of aggregated data from various sources to identify patterns or trends that may indicate a safety issue. 

If anything is detected, reports are collected and validated by the pharmacovigilance center and are usually entered into a database

Serious reactions should be handled with the highest priority. The database is used to identify potential signals and analyze data to clarify risk factors, apparent changes in reporting profiles, etc.

Documentation and record-keeping

Maintaining detailed and accurate records of pharmacovigilance activities is crucial. This includes documentation of adverse event reports, risk assessments, and any actions taken to address safety concerns. 

Before the study commences a protocol must be finalized that explains the following:

  • The aims and objectives of the study;
  • The methods to be used (including statistical analysis and justification of sample size);
  • Record-keeping that is to be maintained. 

The marketing authorization holder should submit the protocol plus any proposed communications to doctors to the relevant regulatory authorities at least one month before the planned start of the study

The authorities may comment as necessary. The responsibility for the conduct of the study will, however, rest with the sponsoring pharmaceutical company.


Effective communication of safety information is vital to ensure that healthcare professionals, regulatory authorities, and patients are informed about potential risks associated with a drug. This includes the timely dissemination of safety alerts and updates

An example of a concrete type of communication process would be when the marketing authorization holder should inform the relevant regulatory authorities when the study has commenced and will normally provide a brief report on its progress every six months, or as requested by the authorities, concerning the record-keeping already mentioned above.

GVP emphasizes the establishment of a quality management system to ensure that pharmacovigilance activities are conducted in a systematic, consistent, and compliant manner

We will go through QMS in detail further in the article.

Data collection and analysis in GVP 

Data collection and analysis in GVP 

Understanding how to collect data for GVP and ensuring the ability to perform all necessary audit trails is crucial for effective performance. It’s also vital to maintain the conformity of stored data with the initial reports. 

This can be achieved through a quality control process that includes validating the stored data against the original data or its images.

Furthermore, the storage system must guarantee the traceability of all data entered or modified. This includes tracking the dates and sources of received data, as well as the dates and destinations of transmitted data, thereby maintaining a comprehensive audit trail.

In the realm of pharmacovigilance, adverse event reporting is a critical component and can be categorized as either spontaneous or expedited:

  • Spontaneous reports, sourced from healthcare professionals, patients, and consumers, provide valuable insights into potential side effects associated with medicinal products. 
  • Expedited reporting is mandated for serious and unexpected adverse events, requiring swift communication with regulatory authorities.

For the effective monitoring of such events, structured methods are employed for collecting safety-related data. This involves the gathering of standardized data elements, including patient demographics, medical history, concomitant medications, and detailed descriptions of the adverse event. 

To enhance this process, advanced information systems may be utilized, incorporating data mining and analytical tools to discern patterns or trends that may indicate potential safety issues.

Upon the detection of a potential safety signal, a structured and methodical approach is taken to assess its significance and validity. This phase of signal management necessitates a thorough evaluation of all available data. 

Key factors such as causality, patient population, and potential risk are meticulously considered, ensuring a comprehensive and systematic approach to pharmacovigilance.

Regulation to ensure GVP 

Regulation, as we all know, is a vital aspect of every meaningful and good practice. 

The European Medicines Agency’s (EMA) good pharmacovigilance practices, released in 2012, is divided into 16 modules, each of which covers one major process in pharmacovigilance as a set of measures drawn up to facilitate the performance of GVP in the European Union (EU). 

One of the major aspects is the requirement of establishing a pharmacovigilance risk assessment committee, also known as PRAC. It handles the risk management around the approval of a pharmaceutical product, so the market has maximized benefits. It covers signal detection, periodic safety update reports (PSURs), and more. 

Periodic safety update reports (PSURs) provide a comprehensive overview of the benefit-risk profile of a medicinal product. Signal management involves the detection, validation, and assessment of signals related to potential safety issues with medicinal products. Regulatory authorities may take enforcement actions, including product withdrawals, fines, or legal penalties if deficiencies in pharmacovigilance practices are identified. 

Risk management plans (RMPs) outline the measures to be taken to identify, characterize, and minimize risks associated with a medicinal product. Pharmacovigilance inspections ensure compliance with pharmacovigilance regulations and guidelines. Inspections may focus on the systems, processes, and documentation related to pharmacovigilance activities. 

Failure to comply with GVP requirements can have significant legal and financial consequences for pharmaceutical companies. 

Regulation No 658/2007 posed by the European Commission also empowers the Commission to impose financial penalties on marketing authorization holders. 

The idea behind this is to ensure the enforcement of certain obligations connected with marketing authorizations for medicinal products granted in accordance with Regulation (EC) No 726/2004. 

The administrative penalties are usually fixed fines or based on company profits or levied daily. 

The role of the marketing authorization holder (MAH)

The marketing authorization holder (MAH) plays a central role in the implementation of GVP and in safeguarding the ongoing safety of medicinal products throughout their lifecycle. 

It should have specific quality system procedures and processes to ensure complement with legal requirements and guidelines. This system should cover the collection, evaluation, and reporting of adverse reactions and other safety-related information. 

MAHs must appoint a qualified person for pharmacovigilance (QPPV) who is responsible for the overall pharmacovigilance activities. The QPPV serves as the primary contact point for regulatory authorities on these matters. 

The marketing authorization holders are responsible for the development and implementation of risk management plans (RMPs) for certain medicinal products. RMPs outline strategies to identify, characterize, and minimize risks associated with a product.

They must provide a submission of periodic safety update reports (PSURs) to regulatory authorities at defined intervals. These reports provide a comprehensive overview of the benefit-risk profile of a medicinal product and contribute to the ongoing assessment of its safety. 

They are obliged to report within 15 calendar days all suspected serious adverse drug reactions (ADRs) occurring within the EU to the Member States in whose territory the incident occurred. 

MAHs have to submit Periodic Safety Update Reports (PSURs) to the Agency and the Member States, at least every six months during the first 2 years following authorization once a year for the subsequent two years, and at the time of application for the first renewal. 

MAHs also play a critical role in communicating safety information to healthcare professionals, patients, and regulatory authorities. This includes the preparation and distribution of safety alerts, educational materials, and updates related to the use of their products.

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GVP compliance and quality assurance

Quality assurance is a vital GVP necessity. That’s where a quality management system (QMS) is needed. It is a structured framework of documented processes, procedures, and responsibilities designed to achieve quality policies and objectives. 

It guides an organization in planning, controlling, and improving the quality of its products or services. This ensures consistency, meeting regulatory requirements, and enhancing customer satisfaction. 

Through continuous monitoring and systematic feedback loops, a QMS facilitates ongoing improvement, making it an integral part of a successful, customer-focused organization.

Simultaneously, a robust Data Management System (DMS) is integral to pharmacovigilance. 

Such systems are specialized for the collection, storage, analysis, and reporting of safety data – the lifeblood of pharmacovigilance operations. From elementary databases to sophisticated pharmacovigilance software solutions, these systems are designed to handle vast volumes of data efficiently and securely, ensuring the integrity and reliability of safety information.

Within this ecosystem, the QMS extends its reach to the software development aspect of the DMS. Here, the QMS ensures that the pharmacovigilance software solutions are developed and maintained to the highest quality standards, meeting not just the functional requirements but also complying with the rigorous regulatory standards. 

It oversees the software development lifecycle, managing processes, minimizing errors, and ensuring that the software consistently aligns with the evolving needs of pharmacovigilance practices. 

Also, companies need to establish training programs to ensure that employees are aware of their responsibilities and stay informed about changes in regulations and guidelines. 

The training includes topics such as ensuring the safety of medicinal products, and the proper procedures for collecting, recording, and processing adverse event reports, including data entry and documentation. 

These training programs may be conducted through various formats, including classroom sessions, online courses, workshops, and seminars. The goal is to ensure that personnel stay updated on evolving pharmacovigilance practices, regulatory requirements, and industry standards, contributing to the overall effectiveness of the pharmacovigilance system.

Future trends in GVP 

The dynamic field of pharmacovigilance practice should reflect the advancement of trends in technology, changes in regulatory expectations, and a constant improvement of patient safety. 

Advanced healthcare analytics software, machine learning, and artificial intelligence (AI) are expected to play a significant role in signal detection, risk assessment, and data analysis.

In the realm of AI, for example, integrating advanced analytics and machine learning presents a paradigm shift in signal detection and risk assessment. Machine learning algorithms can adeptly analyze vast datasets, unveiling patterns and potential signals associated with adverse drug reactions. 

Moreover, the application of Natural Language Processing (NLP) enables the extraction and analysis of valuable information from unstructured text sources like medical literature and electronic health records, significantly bolstering the depth and efficiency of data analysis. 

A great example of AI being applied for pharmacovigilance is IBM Watson. It has been applied in drug safety to analyze and extract insights from large datasets, contributing to more efficient signal detection and risk assessment.

Future trends in GVP 

Simultaneously, blockchain technology emerges as a promising solution to fortify the pillars of data integrity, transparency, and traceability in pharmacovigilance. By implementing blockchain, the security of pharmacovigilance data is elevated, and a tamper-proof record of adverse events is established. 

Notably, the utilization of chain-of-custody records within the blockchain provides a secure framework for validating the origin and handling of pharmacovigilance data. This becomes particularly crucial in scenarios involving multiple stakeholders responsible for data collection, storage, and analysis. 

Blockchain’s inherent capabilities facilitate secure and transparent data sharing among various entities involved in pharmacovigilance, fostering collaboration between pharmaceutical companies, regulatory authorities, and healthcare providers. 

A direct case of blockchain being used in the industry is The MediLedger Project. It explores blockchain solutions for pharmaceutical supply chain integrity, which indirectly contributes to pharmacovigilance by ensuring the authenticity and traceability of medications.

This collective integration of AI and blockchain technologies not only streamlines processes but also establishes a robust foundation for the future of pharmacovigilance, marked by heightened efficiency and data security. 

Staying alongside these future trends in GVP will reflect an ongoing commitment to improving patient safety and optimizing the risk-benefit balance of medicinal products.

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